Lead Squared Webhook Rules - Verify Acquisition

In order to send status updates and conversion updates from the sales to Webolytics, rules will need to be created in Lead Squared which send webhooks back to Webolytics.

It should be noted that using a web hook to process Sales will not send ROI to Webolytics. To do this, you would need to set up an Automation task. Click here to read more about setting up an Automation task in Lead Squared.

Setting up a Process Acquisition Webhook

Go to Setup > API and Webhooks > Webhooks, and click ‘Create’.

On the 1st step of creating the workflow rule, select ‘Webhook’ as the Type and and populate the fields with the following information:

Event: Select your desired event. For the purposes of this tutorial, we are using ‘Lead Activity Update’

Webhook URL: https://portal.webolytics.com/modules/lead-squared/processAcquisition.php?VID=ADD_VENDOR_ID_HERE

Content Type: application/json

Execution Delay: Set as desired

Custom Headers: No custom headers are required

Description: Verify or change the lead status within Webolytics of the correlating lead in Lead Squared.

Once finished, click ‘Save’ to turn on your workflow to verify a lead in Webolytics.

Your web hook will now appear in the Webhooks List