Campaign Reports

Webolytics Campaign Reports allow you to download campaign data, for use out side of Webolytics. Reports are generated as a CSV file.

Creating the Report

Go to the Reports, and click on the Blue Control Icon to the bottom right of the page, and then “Add Report”.

On the modal window that appears, select “Campaigns” as the report type, give your report a name and click “Create”.

Setting up the Report

Once created, click the edit icon to the right of the Campaign Report. This will bring up an empty report. As a result, there will be 4 notifications which are stopping the report from running.

These errors are nothing to be concerned about and are only present because the report has just been generated.

These are:

• Cannot run report. Report is not assigned to a vendor (Status 126)
• No start date assigned to report (Status 121)
• No end date assigned to report (Status 122)
• Cannot run report. Reports needs campaign sections included in data includes to run (Status 127)

Assign your desired vendor to clear error Status 126.

To assign a vendor, click the green ‘+’ button to the top-right of the Assign Report block, and select your desired vendor. Once chosen, click the green tick to the right of the Assign Report block.

To clear error status 127, you will need to select which data to include in your report.

To do this click the green ‘+’ button to the top-right if the Report Data to include block.

The options available are:

• Counts - Clickthroughs: Show the amount of clickthroughs that the campaign has generated
• Counts - Leads: Show the amount of leads that the campaign has generated
• Counts - Acquisitions: Show the amount of acquisitions that the campaign has generated
• Counts - Not Valid: Show the amount of failures that has occurred on each Campaign
• ROI - Acquisition Cost: Show the CPC/CPL/CPA/Rev Share total against the campaign
• ROI - Revenue (Not available for Affiliates/Advertisers): Shows the amount of ROI generated against each campaign
• ROI - NET Return (Not available for Affiliates/Advertisers): Shows the NET return (ROI - Cost) on each campaign group
• Percents: Shows percent of each count selected for each campaign group
• Campaign Group: If selected then all of the above will be separated out against each campaign group instead of the campaign section as a whole.
• Campaign Name: This is required for the report to run. Show the campaign name on the report
• Vendor: Show each assign vendor against each campaign Section, and also Campaign Group (if selected).

Repeat the process above to select your desired data to include in the report.

To clear Error Status 121, a starting date for the report needs to be included in the Report Filters. To do this click the green ‘+’ button to the top-right if the Report Filters to include block.

Select ‘Start Date’ and click ‘Create’

Once created, click the ‘+’ button to the right of the date filter to add a date value into the filter.

Select the desired starting date, and click ‘Create’

To clear Error Status 122, an ending date for the report needs to be included in the Report Filters. To do this click the green ‘+’ button to the top-right if the Report Filters to include block.

Select ‘End Date’ and click ‘Create’

Once created, click the ‘+’ button to the right of the date filter to add a date value into the filter.

Select the desired end date, and click ‘Create’.

Important: If the date range is larger than one month, then you will see an error stating this, and the report will not run.

The report should now have no errors assigned against it. If you want to turn on your report, select the published switch in the Edit Details block to the top-left of the page and click ‘Update’.

To run your report, click the ‘Download’ button next to the report in the report list.

Additional Filters

There are additional filters that can be used to refine you report if you desire. These are listed below:

• Acquisition Cost Greater Than: only include acquisitions where the CPC/CPL/CPA/Rev Share for each unit inside the Campaign is greater than a defined price
• Revenue Greater Than: only include acquisitions where the ROI for each unit inside the Campaign is greater than a defined price
• NET Return Greater Than: only include acquisitions where the NET Return for each unit inside the Campaign is greater than a defined price
• Acquisition Cost Less Than: only include acquisitions where the CPC/CPL/CPA/Rev Share for each unit inside the Campaign is less than a defined price
• Revenue Greater Less Than: only include acquisitions where the ROI for each unit inside the Campaign is less than a defined price
• NET Return Greater Less Than: only include acquisitions where the NET Return for each unit inside the Campaign is less than a defined price
• Campaign Section: Only include the selected Campaign Section in the report
• Campaign Groups: Only include selected Campaign Groups in the report
• Assigned Vendors: Only include information for specific vendors